EP 445 | Risk & Reward: How Park & Oak Built a Thriving Multi-Stream Interior Design Business
Update: 2025-09-08
Description
What happens when interior design meets entrepreneurship, experimentation, and bold creative vision? In this inspiring episode, Kimberley Seldon sits down with Christina Samatas and Renee DiSanto, the powerhouse duo behind Park & Oak, to explore their ten-year journey from independent designers to leaders of a thriving design, retail, and event brand.
Their story is a masterclass in taking risks, embracing pivots, and building multiple income streams that support and elevate their core design business. Christina and Renee share how they followed intuition rather than a traditional roadmap, why collaboration became their competitive advantage, and how saying yes to new opportunities—even imperfect ones—helped them grow faster and smarter.
For interior designers dreaming of expanding their business, diversifying revenue, or stepping into larger possibilities, this episode offers real-world insight into scaling with creativity, courage, and intention.
In this episode you will learn:
- Why the path to your ideal design business is rarely straight
- How multiple revenue streams can complement and strengthen your design firm
- Why experimentation, failure, and refinement are essential to growth
- How partnering with people who complement your strengths creates true synergy
- Why memorable design experiences can lead to your next best clients
- Why rolling up your sleeves, learning as you go, and making mistakes is part of the entrepreneurial process
Their story is a masterclass in taking risks, embracing pivots, and building multiple income streams that support and elevate their core design business. Christina and Renee share how they followed intuition rather than a traditional roadmap, why collaboration became their competitive advantage, and how saying yes to new opportunities—even imperfect ones—helped them grow faster and smarter.
For interior designers dreaming of expanding their business, diversifying revenue, or stepping into larger possibilities, this episode offers real-world insight into scaling with creativity, courage, and intention.
In this episode you will learn:
- Why the path to your ideal design business is rarely straight
- How multiple revenue streams can complement and strengthen your design firm
- Why experimentation, failure, and refinement are essential to growth
- How partnering with people who complement your strengths creates true synergy
- Why memorable design experiences can lead to your next best clients
- Why rolling up your sleeves, learning as you go, and making mistakes is part of the entrepreneurial process
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